
GET RESULTS with Google Ads
SPALDING | STAMFORD | BOURNE
Google is king when it comes to search engines, so getting to the top of Google is vital to the success of any website.
Ever noticed the 'sponsored' or 'ad' reference next to the top results in Google? This denotes a Google Ads listing.
How Does Google Ads Work?
Google Ads works by allowing you to create tailored sponsored ads that are worded to specifically target certain products and services you offer.
Relevant keywords are then assigned to target specific search queries. You only pay for the clicks you receive and can set a daily budget to ensure you only spend what you can afford.
Unlike organic SEO, Google Ads is instantaneous, so results can start to be seen as soon as the campaign is launched (although it can take several months for the campaign to reach its full potential). The Google Ads also tend to be displayed at the top of the search engine listings, so this makes it the best way of getting seen on Google and their associated search networks.
Targeting key customers
Whether it's reaching local customers or more national reach, we can target the Google Ads to the specific locations you operate in. We can also refine the type of people who see the ads, such as those who have a specific interest in the products or services you provide.
Unleash the full potential of PPC!
Successful Google Ads campaigns require consistent monitoring and analysing of the ad performance. This allows for revisions to be made to ensure the campaigns perform optimally. This therefore requires a large investment in time along with the right skills and experience.
Let us set-up and manage your campaign for you. We know what’s needed for a successful campaign and can help ensure your campaign is optimised in the best possible way to get the very most out of it for your budget.
Whether you're based locally in Bourne, Stamford or Spalding, or are further afield, we can help generate leads.
CONTACT US TODAY TO HELP WITH GOOGLE ADS

Understanding Google Ads
Targeting the right keywords is fundamental to the success of any Google Ads campaign. That's why we will ensure we get to know your business to ensure we target the correct search terms and the right audiences. We'll send you a report each month so that the performance of the campaign is fully transparent.
See How Google Ads Can Help GROW YOUR BUSINESS
Including monthly reports, support and competitor analysis.
"Had MK Web do some Google advertising for me as my business had slowed off... after a few tweaks here and there my phone is now ringing with new business...Good company to deal with."
Tim Hobson, DT Scrap Metals, Spalding
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It's been a pleasure to work with MK Web on both Google ads and managing our website - although they are very competitively priced we haven't had a reduced service.
Simon Sandler-Vallance, Daniel Sandler Cosmetics, Stamford

This really does depend on how competitive your industry is and the locations you are wanting to target. Popular keywords and high-demand industries often lead to increased bidding and higher costs per click. If you're operating in a highly competitive space, you may need to allocate a significant budget to achieve meaningful results. On the other hand, if you're operating in a more niche market or targeting a very specific location, you should be able to get away with spending a lot less on clicks. Sometimes, it's best to start off with a smaller budget to see how that works out and then increase this later down the line once the campaign becomes more established.
That really does depend on several factors, such as the total click budget allocated for the ads and the scope of products/services being targeted. As a rough guide, the cost for the Google Ads management normally starts at £250.00 per month.
We normally charge a fixed fee every month, and do not tie customers into a contract, meaning you are free to end the service with us at any time.
Unfortunately not! Whilst there is a greater chance you will appear at the top of the search listings, above the organic searches, the actual position you are shown within the sponsored links section (or if you are shown at all) will depends on several factors, including ad rank, bids and search relevance. The position your ads are shown may also vary, so just because you are shown as the top result for one search, doesn't mean you will always be shown in this position.
The ads will only be shown whilst you still have available budget for clicks. This is because Google uses a daily budget for the clicks and once this is used up, the ads are no longer shown for the remainder of that day.
There is nothing to stop you managing the ads yourself, however, it's important to realise that there is a steep learning curve required to spend your budget efficiently. A Google Ads campaign should be monitored and constantly tweaked to ensure it performs in the best possible way and this means that a big investment in time is often needed.
There are a lot of factors that contribute to a well managed campaign, including campaign structure, keyword selection, ad content, budget and bidding, ad assets, audience targeting, landing pages and conversion tracking.
A poorly managed campaign often eats away at the click budget very quickly and produces poor results as it doesn't target the correct people.
Contact us today if you require us to manage your Google Ads campaign for you.
We primarily work with businesses in Bourne, Spalding and Stamford but are happy to take on clients from anywhere in the UK.
We have worked with clients in London, Manchester, Wales and many other parts of the UK.
We will send you a detailed monthly report to demonstrate how well the campaign has performed for that monthly period. This will include analytical data to show the number of clicks, number of conversions, cost of conversions, click-through-rate and other important data.
We are also happy to have a monthly meeting to discuss the campaign's performance with you.





























